Tegger is a gamified platform that rewards users with cryptocurrency in exchange for their data, providing a unique combination of blockchain technology and engaging user experiences. The platform’s goal is to make cryptocurrency more accessible while building user trust and incentivizing participation through a transparent and fun system.
The main challenge was to establish confidence in the product by improving its visual design and usability. Cryptocurrency is often perceived as complex and risky, so the redesign needed to communicate reliability while offering an intuitive user experience. Additionally, the corporate website needed a refresh to align with the product’s innovative and forward-thinking nature, while maintaining accessibility across web and mobile platforms.
To tackle the challenges, I worked on the project from concept to launch, using an iterative design process. Key steps included:
Usability Analysis: Conducted research to identify pain points and opportunities for improvement in both the website and platform interfaces.
Visual Design Refinements: Adjusted the color palette, font sizes, and layout to create a clean, modern, and trustworthy design.
Gamification Elements: Integrated engaging gamified features to make the process of earning cryptocurrency fun and rewarding.
Data-Driven Decisions: Leveraged analytics tools to assess user behavior and optimize the design for better engagement and conversion rates.
The gamified design attracted and retained users, with over 12,000 users signing up and actively using the platform after launch. The redesign successfully communicated the product’s reliability, resulting in positive feedback from users and stakeholders. Data-driven improvements enhanced usability and increased the platform’s efficiency, providing a seamless experience for users across devices. Tegger’s gamified approach demonstrated the potential of combining blockchain technology with user-centric design to create a fun, trustworthy, and innovative product.
I work with English and Spanish-speaking teams to create digital experiences. Want to work together?
México / Madrid
Thanks for reviewing my profile! I know how tough it is to find the right fit, and I appreciate your time. Looking forward to connecting! (:
