hi! Fernanda Inigo's Portfolio – Creative portfolio in tech and design. Showcasing innovative UI/UX and product design projects, the site blends clean visuals, interactive storytelling, and disruptive ideas to highlight my ability to craft meaningful digital experiences.

Email
es.ferinigo@gmail.com
Phone
+34 685 424 828
Location
Madrid | Mexico City

Design

That

Speaks

In my project work, the story is the guide to create a more engaging user experience.

Here's
my CV

Design

That

Speaks

In my project work, the story is the guide to create a more engaging user experience.

Explore my work

Here's
my CV

Cryptocurrency

E-commerce

E-learning

Healthcare

Creative

Digital

Agencies

Financial

Marketing

My work:

Where Creativity Meets Functionality

In the last 6+ years, I’ve brought to life projects across a wide spectrum of industries: Fintech & Cryptocurrency, E-commerce, Education & EdTech, Healthcare, Creative Digital Agencies..

Work

My process

Turning Ideas into Intuitive Designs

Discover problem

Understanding + Empathy

The goal of this phase is to help identify a problem statement, frame the problem, and gather enough evidence so we can confidently move forward into the ideation phase.

Define problem

Defination and Ideation

By defining a problem, stating a goal, and articulating success metrics, the team has helped define some guardrails to design within. Time in this phase can vary depending on the problem and how strongly the team feels about the solution.

Develop solution

Exploration

Product designers are responsible for the design that ends up in the product. For some designers that means creating a detailed design spec, for others it means pushing code directly.

Collaborating

Deliver solution

Creating

This is an experimental phase were all the user insights and mockups are now turned into a working solution through software development and configuration.

Outcome

Code + Review (QA)

But it’s important to get past this initial request by asking:

What value will this bring to the business?
How will you measure success?
What metrics and KPIs would you like to influence?

Background

A Visionary Designer, A Curious Explorer

I’m Maria Fernanda Inigo Herrera—a Product Designer with a background in both design and development, giving me the unique ability to think creatively and technically. I’ve spent my career crafting digital products that not only look stunning but also solve real user problems. Working with diverse industries has made me adaptable, detail-oriented, and passionate about creating experiences that truly resonate. Look at my experience:

Ballast Lane

Sr. UX/UI Designer

Redesign financial platform (Web, iOs)
Design system mantainance
Create, manage, and optimize the content needed
Develop task flows, wire-frames and prototypes
Ensure projects are completed with high quality and on schedule
Work with the engineering team to export and integrate engine-ready assets

Metafinanciera

Sr. UX/UI Designer

Design unification b2b platform
Develop Design System for b2b platform
User testing quntitative - in person: Testing plan, Recruit participants, Create test scenarios, List and prioritize found usability issues
App redesign process: Navigations flows, wireframes, mockups, branstorming sessions
Develop UI components and style guides

Cultura Colectiva

Mid. UX Designer

Use of design UX methodologies to build Tegger platform (Web / App Android & iOs)
Redesign process for corporate website
Navigations flows, wireframes, mockups
Use of Google Analytics to improve the User Experience
Collaborate with the front end team using HTML and CSS
Assist with user research, interviews, translating findings into wireframes and prototypes.