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  • Product Designer

Design

That

Speaks

In my project work, the story is the guide to create a more engaging user experience.
Here's
my CV

Design

That

Speaks

In my project work, the story is the guide to create a more engaging user experience.

Explore my work

Here's
my CV
Cryptocurrency
E-commerce
E-learning
Healthcare
Creative
Digital
Agencies
Financial
Marketing

My work:

Where Creativity Meets Functionality

In the last 6+ years, I’ve brought to life projects across a wide spectrum of industries: Fintech & Cryptocurrency, E-commerce, Education & EdTech, Healthcare, Creative Digital Agencies..

Work

View more on
Dribbble

My process

Turning Ideas into Intuitive Designs

Discover problem

dot

Understanding + Empathy

The goal of this phase is to help identify a problem statement, frame the problem, and gather enough evidence so we can confidently move forward into the ideation phase.

Define problem

dot

Defination and Ideation

By defining a problem, stating a goal, and articulating success metrics, the team has helped define some guardrails to design within. Time in this phase can vary depending on the problem and how strongly the team feels about the solution.

Develop solution

dot

Exploration

Product designers are responsible for the design that ends up in the product. For some designers that means creating a detailed design spec, for others it means pushing code directly.

Share

dot

Collaborating

Deliver solution

dot

Creating

This is an experimental phase were all the user insights and mockups are now turned into a working solution through software development and configuration.

Outcome

dot

Code + Review (QA)

But it’s important to get past this initial request by asking:

What value will this bring to the business?
How will you measure success?
What metrics and KPIs would you like to influence?

Background

A Visionary Designer, A Curious Explorer

I’m Maria Fernanda Inigo Herrera—a Product Designer with a background in both design and development, giving me the unique ability to think creatively and technically. I’ve spent my career crafting digital products that not only look stunning but also solve real user problems. Working with diverse industries has made me adaptable, detail-oriented, and passionate about creating experiences that truly resonate. Look at my experience:

Product Designer

Ballast Lane

Spearheaded the redesign process for Annise, a financial platform (app/web) tailored to managing family office net worth. Improved platform usability and visual design to streamline workflows and enhance the user experience.

  • Maintained and enhanced the platform's design system for desktop and mobile, ensuring scalability and visual consistency.
  • Designed micro-interactions using Lottie Lab
  • Built and implemented Ul components and style guides for the 3EO app, ensuring alignment with the platform's design system.

UI Designer

Metafinanciera

Collaborated with cross-functional teams to enhance the MetaGrupal platform, refining functionality and improving the user experience for the target audience. Conducted qualitative user testing to identify pain points and implement impactful solutions.

  • Delivered a unified design system that reduced development time
  • Improved design consistency across the platform.
  • Facilitated user testing by recruiting participants, creating test scenarios, and analyzing user feedback to prioritize usability issues.

UX Designer

Cultura Colectiva

Established confidence in the Tegger platform by improving its visual design and usability. Successfully launched the product, attracting and retaining over 12,000 active users within the first three months of release.

  • Use of design UX methodologies to build Tegger platform (Web / App Android & iOs)
  • Based on surveys, create navigations flows, wireframes, mockup
  • Supported front-end development by ensuring pixel-perfect implementation of designs using HTML/CSS™
  • Collaborate with user research interviews, translating findings into wireframes and prototypes.

UI Designer

Yogome Inc.

Led the unification of the Smart Kids product by delivered a scalable design system that improved collaboration and reduced design inconsistencies.

  • Created navigation flows, wireframes, and mockups to enhance usability and consistency across the platform™
  • Conducted user research with children, translating insights into prototypes and interactive experiences: Testing plan, interview

Jr. UX Designer

Ingenia Agency 

  • Designed bank app interfaces using UX methodologies, collaborating with clients to align product goals with user needs
  • Created and optimized data dashboards for OCC Universidade, ensuring clear and actionable insights for users.

Web Designer

Math Innovation & Strategy

  • Designed and optimized interfaces for visual and marketing campaigns, ensuring high-quality outputs for clients such as Bridgestone and Samsung;
  • Collaborated with front-end developers using HTML/CSS to deliver visually engaging and functional websites;
  • Produced videos and animations using After Effects and retouched assets for online and offline campaigns.

Software

My digital toolbox

figma
lottie
lottie-lab
notion
kotlin
adobe-ae
adobe-ps
adobe-ai
adobe-ae

Shall we?

I work with English and Spanish-speaking teams to create digital experiences. Want to work together?

México / Madrid

Here's my CV
again!

Thanks for reviewing my profile! I know how tough it is to find the right fit, and I appreciate your time. Looking forward to connecting!   (: