Casa Romero Boutique Collection is a hospitality brand rooted in the character, history, and everyday life of Mexico City. The goal was to create an identity that could bring together a growing collection of homes while allowing each property to preserve its own personality. I developed the brand strategy and visual identity around the idea of feeling at home in the city, translating it into a flexible system of typography, color, illustration, and graphic elements. The identity was then extended across digital and physical touchpoints, from the website and social content to guest materials, signage, and in-property details—creating a cohesive experience that feels warm, distinctive, and unmistakably Casa Romero.

casa-romero.com