Annise is a family‑centric finance tool designed to help households track spending, set joint savings goals, and plan big events like education or vacations. The aim: simplify shared budgeting while reducing friction and anxiety around money conversations.
The Challenge
Primary pain points:
No unified view of family expenses & income
Difficulty aligning on shared financial goals
App interfaces feel sterile or intimidating to non-experts
Design Objective: Create an accessible, emotionally intelligent financial interface that works for tech-savvy and non-technical users alike—promoting transparency, empathy, and goal achievement.
UX Flow & Wireframes
Visual user path: Onboarding → Dashboard → Expense Entry → Goal Progress → Insights (Typical wireframe collage with annotations) Onboarding simplifies income and expense categories Dashboard consolidates overdue items, goal progress, next steps
Results & Reflections
While still conceptual, user feedback was overwhelmingly positive:
Clarity and design were rated 4.8/5 in trust, ease, and usability
Emotional tone resonated strongly—even with finance-averse users
Next steps:
Launch guided onboarding for multi-member household setup
Integrate open banking for real-time syncing
Add community-style goal challenges (e.g. save together with friends/family)
Prototype & Testing
Tested with 6 participants (moderated sessions):
Iterative changes:
Added natural language confirmation (“Saved with Sarah’s groceries”)
Included “what’s this?” popovers for financial terms
Adjusted goal visuals to show weekly milestones
Takeaways
Combining financial clarity with emotional warmth can increase trust and engagement
Language and micro-copy can transform user experience—in finance, empathy is key
Early testing of dialogs and tone can shape product affinity even before launch
Shall we?
I work with English and Spanish-speaking teams to create digital experiences. Want to work together?